Tequila is continuing to making inroads in travel retail as the category goes premium and grabs market share from Scotch and vodka, a leading Tequila maker has said.
TFWA: Tequila steals a march on Scotch in travel retail – Patron
Tequila is continuing to making inroads in travel retail as the category premiumises and takes market share from Scotch whisky and vodka, according to the head of Patron Tequila.
October 25, 2012