The European Commission has told Sweden that it must allow consumers to purchase alcohol from abroad using an independent intermediary.


At present under Swedish law, private individuals are, under certain conditions, only allowed to bring alcohol into Sweden for their own use, if they do so personally.


However, if consumers in Sweden cannot themselves physically transport the product into the country, their only option is to request Systembolaget, the national alcohol retail monopoly, to bring it in on their behalf. They are not allowed to request other intermediaries to do so.


The Swedish authorities argue that the ban is necessary for health protection reasons.


However, the Commission said yesterday that it believes that an individual residing in Sweden should not be precluded from purchasing products available on the market in other Member States.


“National provisions hindering such access create a trade barrier, which is not remedied by allowing consumers to request Systembolaget to bring in alcohol. The Commission’s view is that protecting human health from the effects of excessive alcohol consumption could be achieved by other means that restrict trade between the Member States less,” it said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData


The result of this is that Swedish drinkers may, among other things, may now be able to order drinks over the internet or by mail-order from abroad.


The EC’s letter to the Swedish authorities is only a “reasoned opinion”, however it could pave the way to court action if Sweden does not comply.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now