Suntory Global Spirits is launching the first range of single malt whiskies for its blended Scotch brand Teacher’s.
The range of include 12, 15 and 18-year-old whiskies, all bottled at 40% abv.
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In a statement, Suntory said the whiskies, distilled and matured at The Ardmore Distillery in the Scottish Highlands, are available through specialist whisky shops in India.
They will reach global travel retail in the Middle East from January, followed by launches in Singapore, China, Sri Lanka and Australia.
Suntory has set recommended selling prices for the global travel retail channel of £41 ($55) for the 12-year-old, £58 ($78) for the 15-year-old and £78 ($105) for the 18-year-old.
Just Drinks has asked Suntory for details on the prices for the initial launch in India and for the company’s rationale to target those whiskies at those initial half a dozen markets.
In a statement, Kirsteen Beeston, senior marketing director for Suntory’s Scotch and Irish whiskies portfolio, said: “Whisky enthusiasts in India show particularly strong loyalty to the brand and it’s extremely popular amongst travellers in global travel retail, so, what better way to reward these fans than to offer the new range to them first.”
Suntory said the 12-year-old and 15-year-old whiskies are matured in ex-bourbon casks. The 18-year-old single malt is finished in Oloroso sherry casks.
Master blender Dr Calum Fraser added: “Teacher’s has always been defined by its unusually high proportion of malt that offers rich and full-flavoured whiskies.
“We have long experimented with varying malt levels and different casks to mature the spirits, imparting depth and intensity. This single malt range allows drinkers to experience that character on its own, drawn directly from The Ardmore that has been at the heart of the blends for almost 130 years.”
