Sherry and brandy producer, Gonzalez Byass and the Italian drinks group Campari have announced a new joint venture distribution company to look after the brands of both companies in the Spanish domestic market.
The joint venture will be 70% owned by Gonzalez Byass and 30% by Campari with estimated sales of 1.8 million cases and a net turnover of around €65m.
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Alan Cordery, managing director of Gonzalez Byass expected that the new venture, “would improve the strategic perspectives for both companies brands in the medium and long term.”
Campari regional director Paulo Perego said the new deal, “ represented an excellent opportunity to exploit opportunities for the Campari brands in the key Spanish market.”
