Sovereign Brands is to launch a Bumbu rum cream liqueur in the UK.

The US wine & spirits company said last week Bumbu Cream will be available at UK on- and off-premise sites from the end of April for GBP35 (US$48) per 70cl bottle. The 15%-abv liqueur, which first rolled out in the US in February, is a blend of Sovereign’s Bumbu rum, spices and dairy cream. 

In the US, Bumbu Cream is available across a number of US states at an SRP of US$34.99 per 75cl bottle. The rum is also being rolled out across international markets including France and Germany. 

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The Bumbu brand name comes from an old nautical term to describe rum mixed with Caribbean fruits and spices. The new iteration joins the 35%-abv Bumbu Original as well as a 40%-abv Bumbu XO rum, which was released in 2019. 

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