View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
April 17, 2003

SOUTH AFRICA: SABMiller t-shirts no laughing matter

SABMiller's view that its labels are sacrosanct has found favour in the Cape Town High Court, when a judge did not laugh off a T-shirt manufacturer's trademark infringement of the brewer's Black Label brand. "Black Labour - White Guilt" was blazoned across a red T-shirt with the distinctive Black Label emblem as well as the strap line "Africa's lusty lively exploitation since 1652, no regard given worldwide."

SABMiller’s view that its labels are sacrosanct has found favour in the Cape Town High Court, when a judge did not laugh off a T-shirt manufacturer’s trademark infringement of the brewer’s Black Label brand.

“Black Labour – White Guilt” was blazoned across a red T-shirt with the distinctive Black Label emblem as well as the strap line “Africa’s lusty lively exploitation since 1652, no regard given worldwide.”

Justice Roger Cleaver slapped a restraining order on the Cape Town-based Laugh It Off T Shirt company from selling the items and instructed them to pay all legal costs.

The three owners of the company, have vowed to take the matter as far as the Constitutional Court.

Related Companies

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks