Nederburg Wines’ sales figures to the year ending January increased by 22% compared with 2001, climbing 15% on the local market where it is the market leader.
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Part of the Distell stable, it also hiked its export sales up by an average of 31%, which now make up 47% of its production.
All indications point to an even greater turnover with the planned unveiling of a new-look label and brand image, scheduled for April, according to Distell corporate affairs director, André Steyn.
Germany, Nederburg’s biggest market, grew 41%, in a country where the rest of the South African wine industry was trundling along at about 15%.
Sales to Ireland, another significant market, were up 16%, while the company’s development strategy for Canada and the UK were going according to plan and yielded sales increases of 70% and more than 50% respectively. As a result of increased disposable Nederburg was also carrying out forays into Poland and Russia.
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