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May 19, 2016

‘Sophisticated sodas’ offer more than alcohol alternative – Research

The adult soft drinks market is gaining ground as products seek to satisfy a range of consumer needs and behaviours, according to consumer insight from Canadean. These ''sophisticated sodas' not only offer an increasingly-attractive alternative for consumers who wish to limit their alcohol intake, but also appeal to broader demographics.

The adult soft drinks market is gaining ground as products seek to satisfy a range of consumer needs and behaviours, according to consumer insight from Canadean. These ”sophisticated sodas’ not only offer an increasingly-attractive alternative for consumers who wish to limit their alcohol intake, but also appeal to broader demographics.

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