
Social acceptance of moderation is a “universal barrier” to non-alcoholic beer growth in some markets, according a senior Diageo executive.
Speaking at the International Beer and Cider Strategies Conference, Diageo executive Colin Donnelly said “there’s a lack of awareness that others are moderating, which impacts social acceptance”.
Social acceptance of moderation is a “universal barrier” to non-alcoholic beer growth in some markets, according a senior Diageo executive.