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Skrewball Whiskey plans to re-build on-premise momentum lost during Covid-19, and launch its peanut-butter-flavoured whiskey in new international markets after selling a majority stake in the brand to Pernod Ricard.
Around 25% of Skrewball’s 600,000 annual case sales come from the on-premise channel.
Skrewball Whiskey plans to re-build on-premise momentum lost during Covid-19, and launch its peanut-butter-flavoured whiskey in new international markets after selling a majority stake in the brand to Pernod Ricard.