- Category – Beer, IPA, 6% abv
- Available – From this month
- Location – The UK
- Price – SRP of GBP5 (US$6.52) per 44cl can
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
London craft brewer Signature Brew has reintroduced Stylus New England IPA to its range of seasonal beers in the UK.
The 6%-abv IPA has been brewed with a combination of four different US hop varieties and will be available across the UK on- and off-premise channels in keg and 44cl-can format. The beer is available now via the brewery’s online store and at specialist on- and off-premise outlets.
Stylus joins beers including Equaliser New England IPA and Anthology Imperial Stout in Signature’s seasonal range.
Signature was founded in 2011 and claims to have brewed more beers in collaboration with musicians than any other brewer in the world. Previous collaborators have included artists such as Hot Chip, alt-J, Mastodon, IDLES, The Darkness, and Sports Team.
Earlier this month, Welsh brewer Bluestone Brewing Co introduced a four-strong line-up of cans to its portfolio. The range includes modern styles such as a Hazy Pale Ale and a traditional German-style Berliner Weisse.
Why beer’s social conscience is not without consumer risk – Click here for a Just Drinks comment
Related Companies
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
