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April 25, 2022

Signature Brew Stylus New England IPA – Product Launch

The beer joins the brewer's seasonal stable in the UK

By James Beeson

  • Category – Beer, IPA, 6% abv
  • Available – From this month
  • Location – The UK
  • Price – SRP of GBP5 (US$6.52) per 44cl can

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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London craft brewer Signature Brew has reintroduced Stylus New England IPA to its range of seasonal beers in the UK.

The 6%-abv IPA has been brewed with a combination of four different US hop varieties and will be available across the UK on- and off-premise channels in keg and 44cl-can format. The beer is available now via the brewery’s online store and at specialist on- and off-premise outlets.

Stylus joins beers including Equaliser New England IPA and Anthology Imperial Stout in Signature’s seasonal range.

Signature was founded in 2011 and claims to have brewed more beers in collaboration with musicians than any other brewer in the world. Previous collaborators have included artists such as Hot Chip, alt-J, Mastodon, IDLES, The Darkness, and Sports Team.

Earlier this month, Welsh brewer Bluestone Brewing Co introduced a four-strong line-up of cans to its portfolio. The range includes modern styles such as a Hazy Pale Ale and a traditional German-style Berliner Weisse.

Why beer’s social conscience is not without consumer risk – Click here for a Just Drinks comment

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Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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