Soft-drinks giants The Coca-Cola Co. and PepsiCo lodged fewer patent applications in the 12 months to the end of June than a year earlier, data shows.
Between 1 July 2021 and 30 July 2022, The Coca-Cola Co. and PepsiCo filed 53 and 60 patent applications respectively, GlobalData, Just Drinks’ parent, suggests.
In the corresponding period a year later, those numbers dropped to 42 and 47, GlobalData said.
Looking at the Coke Zero brand owner’s patent applications in the 12 months to the end of June this year, nine centred on “health and wellness”, compared to seven a year earlier, the data says.
Ten of the 42 were filed with the European Patent Office.
As for PepsiCo, 17 of the most recent 12 months of patents were linked to health and wellness. The company made most of its applications overall (13) in the US.
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A year earlier, 21 of its applications were related to the environment, with the US remaining its most active location.
Surveying the patent applications in the soft drinks sector overall in the year to the end of June 2023, health and wellness was the most common classification, followed by the environment and then sugar reduction.
Each week, Just Drinks’ journalists analyse data on patent filings and grants that illustrate innovation trends in our sector. These patent signals show where the leading companies are focusing their research and development investment – and why. We uncover key innovation areas in the sector and the themes that drive them.
This new, thematic patents coverage is powered by our underlying Disruptor data, which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors.