The new launch, called WKD Cocktails, will roll out to the UK’s independent off-premise in July with an SRP of GBP4.99 (US$7). The 5.5%-abv pre-mix – available in Blue Lagoon and Tropical Sunrise flavours – targets the 18-to-24-year-old consumer and aims to capitalise on increasing demand for take-home formats.

SHS said the pair use existing WKD flavours mixed with fruit flavours to create “fuss-free popular cocktails”. According to the company, 30% of WKD’s sales already come from consumers making their own cocktails.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“SHS Drinks believes that category-leading WKD is perfectly poised to amplify this opportunity,” it added.

Earlier this month, SHS announced a WKD tie-up with UK reality TV show Love Island. The RTD brand will be the ‘official alcohol partner’ of the show when it airs on ITV2 this Summer

What has Molson Coors Beverage Co’s cannabis partner learned from six months of sales? – Just Drinks speaks to Truss marketing head Lori Hatcher

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now