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June 2, 2021

SHS Drinks unveils WKD Cocktails range

SHS Drinks is to release a 70cl pre-mix bottled cocktail in an expansion of the WKD RTD brand.

By Andy Morton

The new launch, called WKD Cocktails, will roll out to the UK’s independent off-premise in July with an SRP of GBP4.99 (US$7). The 5.5%-abv pre-mix – available in Blue Lagoon and Tropical Sunrise flavours – targets the 18-to-24-year-old consumer and aims to capitalise on increasing demand for take-home formats.

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SHS said the pair use existing WKD flavours mixed with fruit flavours to create “fuss-free popular cocktails”. According to the company, 30% of WKD’s sales already come from consumers making their own cocktails.

“SHS Drinks believes that category-leading WKD is perfectly poised to amplify this opportunity,” it added.

Earlier this month, SHS announced a WKD tie-up with UK reality TV show Love Island. The RTD brand will be the ‘official alcohol partner’ of the show when it airs on ITV2 this Summer

What has Molson Coors Beverage Co’s cannabis partner learned from six months of sales? – Just Drinks speaks to Truss marketing head Lori Hatcher

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Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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