View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
May 5, 2021updated 10 May 2021 10:53am

SHS Drinks secures WKD-Love Island tie-up

SHS Drinks has signed an agreement for its WKD RTD brand with UK reality television series Love Island.

By Giacomo Lee

SHS Drinks has signed an agreement for its WKD RTD brand with UK reality television series Love Island.

The brand will serve as the ‘official alcohol partner’ of the show when it airs on UK TV channel ITV2 this Summer. Upcoming activations to support the arrangement include limited edition WKD-Love Island packaging on the brand’s 70cl Pink WKD variant and selected multipacks, as well as social media competitions and prize giveaways on the brand’s social media channels.

Additionally, video and image content promoting the partnership will run on the brand’s and the programme’s social media channels in the coming months.

“In a fragmented media landscape, Love Island’s meteoric success highlights how our target market still craves a shared experience,” said SHS’s head of brand for WKD, Alison Gray. “In the ‘always on’ world of young adults, linking with the show gives WKD the opportunity to drive relevant messaging to our target audience 24/7.”

Last January, Coca-Cola European Partners enlisted former Love Island contestant Ovie Soko as an ambassador for its Diet Coke brand in the UK.

Why COVID has prompted an RTD tsunami from spirits brand owners – click here for a just-drinks comment

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks