Scout & Cellar's Epic Pursuit wine-based RTDs - Product Launch - Just Drinks
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Scout & Cellar’s Epic Pursuit wine-based RTDs – Product Launch

By Rhodri Morgan 23 Jul 2021

According to the company, 1% of the brand's sales will be donated to bee conservation charities.

Scout & Cellar’s Epic Pursuit wine-based RTDs – Product Launch
  • Category – RTDs, wine-based, 5.8%-abv
  • Available – From this month
  • Location – The US, available online
  • Price – SRP of US$17.99 per 4×35cl-can pack

Scout & Cellar has added three new variants to its Epic Pursuit canned RTD portfolio.

Tropicals & Colada, Citrus & Soda and Botanical & Tonic use natural fruit flavours and charcoal-filtered wine. The three additions are available in the US from the company’s website.

As part of Scout & Cellars ‘1% for the Planet’ initiative, 1% of sales from the Epic Pursuit brand will be donated to US-based charities focused on bee conservation.

The company said the release has been timed to target US consumers attending outdoor social events this summer such as beach parties and cookouts.

Earlier this week, US-based Spa Girls cocktails added Sparkling Mango to its namesake RTD cocktail range, also in the US.

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