The global malts ambassador for Bacardi, owner of blended Scotch whisky brand Dewar’s as well as single malts including Aberfeldy and Craigellachie, has called upon the Scotch industry to engage more with the cocktail scene in the on-premise, in order to recruit new consumers.
Scotch whisky missing the train for next generation consumers – Bacardi
The global malts ambassador for Bacardi, owner of blended Scotch whisky brand Dewar's as well as single malts including Aberfeldy and Craigellachie, has called upon the Scotch industry to engage more with the cocktail scene in the on-premise, in order to recruit new consumers.
April 4, 2017