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April 22, 2003

RUSSIA; Heineken to launch non-alcoholic beer

The Russian arm of the international beer giant Heineken has started production of a non-alcoholic brand called Buckler. It will reach the market this week. Russia's OOO Heineken Brewery will produce the brand, which will be one of the first international non-alcoholic beer brands in Russia and will be marketed in the premium segment.

The Russian arm of the international beer giant Heineken has started production of a non-alcoholic brand called Buckler. It will reach the market this week.


Russia’s OOO Heineken Brewery will produce the brand, which will be one of the first international non-alcoholic beer brands in Russia and will be marketed in the premium segment.


Along with the premium beer segment, the non-alcoholic beer market is one of the fastest growing parts of the Russian beer industry.

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