RUSSIA: Duma votes for tough regulation on beer ads

The Russian State Duma has voted overwhelmingly for tougher regulation on beer advertising which will include prohibiting the depiction of people or animals in TV ads and banning the transmission of TV commercials between 5pm and 10pm. Flouting opposition from the Kremlin, the deputies passed amendments to the law on advertising in the crucial second reading by a majority of 231 to 24.

September 16, 2002

As well as banning the prime-time airing of TV ads, the amendments would also prohibit brewers from targeting teenagers with their advertising or using famous people in their campaigns. The legislation would also make it illegal for a beer ad to suggest that beer can help raise social status, improve physical or emotional condition, or even quench thirst.

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