Three former Edrington employees have launched a new single malt Scotch whisky brand, River Rock.
Unilever- A Deep-dive into Product Launches and Advertising Strategy
Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement.
Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date.
This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:
by GlobalData
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
Subscribe to Just Drinks
Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)
Already a Member? LOGIN HERE
Just Drinks membership gives you:
- Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from wine and beer, to soft drinks
- Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships
70% of the beverage companies in the Forbes Global 2000 use Just Drinks
Related Companies
Unilever- A Deep-dive into Product Launches and Advertising Strategy
Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement.
Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date.
This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:
by GlobalData
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus