People in the US will go out for drinks much more often in 2007, however, due to the limits consumers typically place on the amount that they drink when out the value of this market will not increase dramatically. Between 2002 and 2007 the on-trade US drinks market will grow at a CAGR of just 1.3%.
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Source: Datamonitor, “Going Out 2003” (DMCM0444)
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