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May 24, 2019

Remain wary of longer-term generational trends among consumers – Diageo Capital Markets Day 2019

Diageo's North America head has warned that consumer trends do not always hold for the long term and that beverage companies need to remain flexible when assessing demand.

By Georges Corbineau

Diageo’s North America head has warned that consumer trends do not always hold for the long term and that beverage companies need to remain flexible when assessing demand.

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