• Category – Spirits, gin, 40% abv
  • Available – From this month
  • Location – The UK, available to both the on- and off-premise
  • Price – TBC

Quintessential Brands has launched a flavoured extension of its Opihr gin brand.

Opihr Black Lemon comprises gin infused with the flavour of dried limes, known as black lemons or ‘loomi’ on the Arabian peninsula. The expression is available now to the UK on- and off-premise channels.

“In a category as crowded as gin, Opihr Gin has real stand-out appeal,” said the business director for Quintessential’s UK on-premise unit, Cheryl Gordon. “It’s a brand that catches the eye on the back bar thanks to its distinctive design, but its stand-out appeal also extends to its taste, with the innovative and on-trend flavour propositions.”

Earlier this year, UK-based Quintessential ran online spice-focused “masterclasses” for Opihr, led by a chef, a mixologist and a candle maker.

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By GlobalData