Bacardi’s Torched Cherry Flavoured Rum
Category – Spirits, rum, cherry and aloe, 35% abv
Available – From the beginning of this month
Location – US, nationwide
Price – SRP of US$13.99 per 750ml bottle
Torched Cherry is the latest flavoured rum variant launched by Bacardi. The stable also includes Bacardi Limon, Big Apple and Dragon Berry.
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By GlobalDataThe new product combines Barbodos cherries with Torch Plant aloe, a nectar-rich ingredient indigenous to South Africa.
Bacardi Torched Cherry also comes in 50ml, 200ml, 375ml, 1-litre and 1.75-litre sizes.
The launch will be supported nationally with print advertising, digital, off-premise POS and public relations.