Whyte & Mackay’s Blended Scotch Whisky & Cola
Category – RTD, spirits, Scotch whisky with cola, 4.5% abv
Available – From this month
Location – UK
Price – RSP GBP1.70 (US$2.60) per 250ml can
The launch of the RTD represents Whyte & Mackay’s first step into the pre-mix category.
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By GlobalDataEach can will be sold individually in store, but will come in a shelf-ready pack. The product will also be made available to the on-trade.