Producta’s Baron de Bordeaux
Category – Wine, France, Bordeaux
Available – From 10 March, when it will be launched at the ‘France, Under One Roof’ tasting
Location – UK
Price – The range retails between GBP6.99 (US$10.64) and GBP13.99 per bottle
Distribution – Thierry’s Wine Services, Tel: 01794 507100, www.thierrys.co.uk (no retail distribution yet)
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By GlobalDataProducta, Bordeaux’s largest wine producer will launch a new umbrella range, Baron de Bordeaux, in the UK next month. There is currently no major umbrella brand in the Bordeaux category to encourage experimentation with lesser known AOCs.
The three tier range consists of:
AOC Bordeaux Red, White and Rosé
AOC Bordeaux Supérieur Red
AOC Bordeaux Sauvignon Blanc
AOC Côtes de Bordeaux Red
AOC Médoc
AOC Lussac St Emilion
All wines in the range carry the ‘B’ branding and use Diam closures.
Producta is the largest wine producer in Bordeaux, with 4,500 growers, 17,000 hectares of vineyards and a total production of around 100m litres a year. Producta’s portfolio includes both branded and Châteaux wines from 30 different Bordeaux appellations.