Coca-Cola Enterprises and Ocean Spray’s Blueberry
Category – Still soft drinks
Available – From 1 March
Location – UK
Price – RRP of GBP2.09 (US$3.14)
Distribution – Coca-Cola Enterprises
Ocean Spray Blueberry will be the “first branded blueberry juice” in the UK, the firms said on Friday (26 February), and will available in a 1L carton. A GBP7m media campaign spend will highlight a revamp for the entire Ocean Spray range, as well as the additional variant.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
Pleasecomplete this form to request more information, and a representative will be in touch shortly.
