Pernod Ricard’s Absolut Berri Acai

Category – Spirits, vodka, flavoured

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Available – Since 1 April

Location – Travel retail, starting in Stockholm and Copenhagen international airports, before rolling out in travel retail globally this summer

Price – Not specified

Absolut Berri Acai, the latest flavour variant from the vodka brand, contains three berries from four different continents: açaí from South America, blueberries from North America and Europe, and pomegranate from south-west Asia.

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The launch will be backed by a visual campaign inspired by blues clubs, with the dark-blue colour as the lead theme.

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