MillerCoors' Redd’s Wicked Black Cherry
Category – Beer, flavoured, 8% abv
Available – From this month
Location – US, nation-wide
Price – Not specified, available in 16oz and 24oz cans
Distribution – MillerCoors
The US joint-venture between Molson Coors and SABMiller has lined up the release of an extension to its flavoured-beer brand, Redd's. Following the launch of the Green Apple and Wicked Mango variants earlier this year, MillerCoors has unveiled Redd's Wicked Black Cherry.
Backed by print and TV advertising, the extension will also be available in 12-packs of 10oz cans.
MillerCoors will release its half-year results on Thursday.
