La Riojana’s Fair & Square wine range

Category – Wine, Argentina, red (13% abv) and white (12.5% abv)

Available – Launched officially at Prowein in Germany between 21 and 23 March

Location – Sweden will be the brands’ first market

Price – RSP of GBP6.49 (US$9.67) per one-litre Tetra Prisma containers

Distribution – LAREX

Argentinian co-operative La Riojana has lined up the launch of Fair & Square, a Fairtrade range in 100% recyclable packaging, at its stand G80, Hall 6 at Prowein 2010 later this month.

The range includes Fair & Square Red and Fair & Square White, each produced from grapes grown by La Riojana’s co-operative in the La Rioja province of north-west Argentina.
 
Fair & Square Red is made from “a blend of red grapes”, while Fair & Square White is made from the Torrontés white grape variety.

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