Central European Distribution Corporation (CEDC) has agreed to sell its drinks distribution business in Poland to wholesale distributor Eurocash SA for PLN400m (US$138m) cash.

The sale, announced today (9 April), has been made on a debt free, cash free basis, subject to potential price adjustments and Polish anti-trust approval, CEDC announced.

In addition, the company has signed a six-year agreement with Eurocash for the distribution of CEDC’s portfolio of own brands and exclusive import brands in Poland.

The distribution agreement contains provisions such as minimum inventory levels, commercial terms including pricing and discounts, and other promotional programmes.

Closing of the transaction is expected during the beginning of the third quarter.

William Carey, president and CEO of CEDC, said: “As part of our continuing strategy to concentrate our efforts on our portfolio of own brands and imported brands, we have taken the decision to divest our wholesale distribution business in Poland, through this sale to Eurocash, which we believe will be an excellent home to our strong team of employees working in distribution.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“The portfolio of our own brands and imported brands that will be distributed by Eurocash represents approximately 20%-30% of our ongoing sales in Poland, and we believe the distribution agreement we signed with Eurocash ensures stability of ongoing sales, promotions, inventory levels, cash flow and other key commercial elements,” he added.

Subscribe to Just Drinks for just £1 for 1 month

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.

As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.

What’s included in your subscription:
  • Personalized Access: Secure login to Just Drinks
  • Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
  • Case Studies & Deep Dives: Real-world applications and in-depth analyses.
  • Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.

Ready to stay informed?

Subscribe to unlock exclusive content.

Already a subscriber? Sign in to access your account.

Pleasecomplete this form to request more information, and a representative will be in touch shortly.

Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now