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March 1, 2022

Pimentae Drinks’ Cucumber & Elderflower Eclipse premix cocktail – Product Launch

The Pimentae brand launched last year

By Conor Reynolds

  • Category – Spirits, RTD cocktail, 15% abv
  • Available – From this week
  • Location – The UK, via distributors Oak & Still and Distilled Brands
  • Price – SRP of GBP29.95 (US$40.10) per 50cl bottle

UK-based Pimentae Drinks will launch a second pre-mix cocktail flavour in its home market this week.

Pimentae Cucumber & Elderflower Eclipse, which is produced using Mexican blue weber agave, is vegan-friendly and gluten-free. Like Tommy’s Chilli Margarita, which launched last year, the extension is packaged in bottles that are designed to be upcycled.

The company, which had focused on next-day delivery services in the UK, has partnered with UK distributors Distilled Brands and Oak & Still.

“We launched the brand in March 2021 whilst working full-time jobs for six months,” said co-founders Alice Parmiter and Wynter Karo. “We’re on a mission to redefine the way consumers drink Tequila, and by creating a product which starkly contrasts our original Margarita, we believe we can now reach an even wider market.”

The pre-mix cocktail segment has been in strong health in recent years worldwide. In the UK, William Grant & Sons introduced four pre-mixed cocktails under the Batch & Bottle brand name in June, featuring Monkey Shoulder Lazy Old Fashioned and Hendrick’s Gin Martini.

Moët Hennessy Performance Trends 2017-2021

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