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October 26, 2021

Phillips Distilling Co’s Revel Stoke flavoured whiskey range – Product Launch

The Revel Stoke line relaunched under its new branding in 2010, after first being introduced in 2000.

By Rhodri Morgan

  • Category – Spirits, whiskey, flavoured, 35% abv
  • Available – From this month
  • Location – The US, available nation-wide
  • Price – Not immediately available

Phillips Distilling Co has added more expressions to its Revel Stoke flavoured Canadian whiskey brand in the US.

Revel Stoke Hotbox Cinnamon, Nutcrusher Peanut Butter, Roadkill Cherry, Sonofapeach and Lei’d Roasted Pineapple, all of which have an abv of 35%, are available this week from selected off-premise locations in 75cl bottle format. SRPs for the additions were not immediately available.

The line-up, which first launched in Canada and the US in 2000, joins Roasted Pecan, Roasted Apple, Spiced and Canadian variants in the series.

Phillips relaunched the range complete with new branding in 2010.

“Over time whisky has gotten too serious and boring,” said Phillips Distilling’s senior brand manager for spirits, Peter Olson. “Whisky should be about outrageously good times, so we made Revel Stoke for those who live life on their own terms and boldly challenge convention at every turn.”

In July, Phillips released Cubist, a vodka designed to be stored in the fridge, across the US.

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