Cisneros vice chairman, Ricardo Cisneros, said the group sees Peru as a key market in its regional beer strategy. “We see this move as a first step into a key market in the brewing industry in Latin America,” Cisneros said.
PERU: Cisneros Group buys into Backus
The Venezuelan media combine, Cisneros Group, has acquired 16% of the voting shares of the Peruvian brewer, Backus & Johnson, for around $200m. The purchase marks the first move by the company, which already owns the Venezuelan brewer, Regional, into the wider Latin American beer market.
July 23, 2002