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April 8, 2021updated 21 Jul 2021 12:27pm

Pernod Ricard’s Malibu Watermelon – Product Launch

Pernod Ricard’s Malibu Watermelon

Category – Spirits, rum-based, 21% abv

Available – From this month

Location – The US

Price – SRP of US$14.99 per 75cl bottle, $21.99 per 1.75-litre bottle

Pernod Ricard has added a watermelon variant to its Malibu coconut rum portfolio.

Malibu Watermelon, revealed this week, joins a fruit-flavoured stable that also includes Pineapple and Strawberry. Made with natural watermelon flavours, the release is available immediately across the US.

“With the watermelon flavour trend growing nearly 40% year-over=year, we’re excited to extend the Malibu portfolio with this season’s popular flavour”, said Malibu’s marketing VP, Regan Clarke. 

Earlier this year, Pernod launched Malibu Splash in the US, a flavoured RTD range that uses the same malt beverage base found in many hard seltzers.

The EU & US trade war timeline – How alcohol on both sides of the Atlantic has battled with tariffs – click here for a just-drinks timeline

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