Pernod Ricard’s Malibu Watermelon
Category – Spirits, rum-based, 21% abv
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Available – From this month
Location – The US
Price – SRP of US$14.99 per 75cl bottle, $21.99 per 1.75-litre bottle
Pernod Ricard has added a watermelon variant to its Malibu coconut rum portfolio.
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By GlobalDataMalibu Watermelon, revealed this week, joins a fruit-flavoured stable that also includes Pineapple and Strawberry. Made with natural watermelon flavours, the release is available immediately across the US.
“With the watermelon flavour trend growing nearly 40% year-over=year, we’re excited to extend the Malibu portfolio with this season’s popular flavour”, said Malibu’s marketing VP, Regan Clarke.
Earlier this year, Pernod launched Malibu Splash in the US, a flavoured RTD range that uses the same malt beverage base found in many hard seltzers.
