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February 4, 2019

Pernod Ricard uses ink from racist placards to fuel new Absolut campaign – video

Pernod Ricard's new global Valentine's Day campaign for the Absolut vodka brand includes limited-edition bottles made with ink extracted from racist and anti-LGBT+ hate signs.

Pernod Ricard’s new global Valentine’s Day campaign for the Absolut vodka brand includes limited-edition bottles made with ink extracted from racist and anti-LGBT+ hate signs.

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