Pernod Ricard’s US unit has lined up new packaging and promotional material for Scotch whisky brand The Glenlivet in the country, as it looks to widen the appeal of the broader category.
Pernod Ricard USA targets next generation in The Glenlivet redesign
Pernod Ricard's US unit has lined up new packaging and promotional material for Scotch whisky brand The Glenlivet in the country, as it looks to widen the appeal of the broader category.