View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 9, 2021

Pernod Ricard unveils first Jameson Global Travel Retail store

Pernod Ricard has opened the first airport outlet dedicated to its Jameson Irish whiskey brand as the group continues to ready for the reopening of the Global Travel Retail channel.

Pernod Ricard has opened the first airport outlet dedicated to its Jameson Irish whiskey brand as the group continues to ready for the reopening of the Global Travel Retail channel.

The ‘Jameson TasteHouse’ opened in Dublin international airport this week and will stock GTR-exclusives including Jameson Triple Triple. Pernod said the store is a “major milestone” in Jameson ‘s expansion in the channel.

The outlet joins a number of new duty-free stores recently opened around the world for Pernod ‘s spirits brands. In January, the group unveiled a boutique for Martell Cognac in Sanya’s Haitang Bay duty-free shopping mall. The store is similar to the Martell outlet that Pernod opened in Shenzhen the previous month. Both stores incorporate digital consumer experiences such as an interactive blending table.

Commenting on the new Jameson store, group GTR head Mohit Lal said: “We’re continually looking for ways to improve the experience of our consumers, and the Jameson TasteHouse illustrates our dedication to be at the forefront of innovation within the Travel Retail channel.”

The coronavirus has hit GTR sales hard. In February, group CEO Alex Ricard said Pernod was suffering “a prolonged downturn” in the channel.

Is Plymouth Gin the unluckiest spirits brand ever? – Click here for a just-drinks comment

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks