Pernod Ricard has opened the first airport outlet dedicated to its Jameson Irish whiskey brand as the group continues to ready for the reopening of the Global Travel Retail channel.

The ‘Jameson TasteHouse’ opened in Dublin international airport this week and will stock GTR-exclusives including Jameson Triple Triple. Pernod said the store is a “major milestone” in Jameson’s expansion in the channel.

The outlet joins a number of new duty-free stores recently opened around the world for Pernod’s spirits brands. In January, the group unveiled a boutique for Martell Cognac in Sanya’s Haitang Bay duty-free shopping mall. The store is similar to the Martell outlet that Pernod opened in Shenzhen the previous month. Both stores incorporate digital consumer experiences such as an interactive blending table.

Commenting on the new Jameson store, group GTR head Mohit Lal said: “We’re continually looking for ways to improve the experience of our consumers, and the Jameson TasteHouse illustrates our dedication to be at the forefront of innovation within the Travel Retail channel.”

The coronavirus has hit GTR sales hard. In February, group CEO Alex Ricard said Pernod was suffering “a prolonged downturn” in the channel.

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