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Pernod Ricard's Jameson Triple Triple - Product Launch - Irish whiskey data

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Pernod Ricard's Jameson Triple Triple

Jameson Triple Triple is a GTR exclusive

Jameson Triple Triple is a GTR exclusive

Category - Spirits, whiskey, Irish, 40% abv

Available - From this month

Location - Global Travel Retail

Price - SRP of EUR32 (US$36) per 1-litre bottle

Pernod Ricard has launched a triple-cask, triple-distilled Jameson Irish whiskey exclusively to the Travel Retail channel. Jameson Triple Triple is blended from a combination of ex-Bourbon and Sherry casks with the addition of casks that have been seasoned with fortified wine from Malaga.

Pernod said the Malaga cask notes give the whiskey a "subtle sweetness and an extra drop of smoothness".

Brendan Buckley, international marketing director at Pernod Ricard's Irish Distillers unit, said: "Jameson's approachability has been key to its success around the world, and with its extra smooth yet subtly sweet character, we expect Jameson Triple Triple to further propel the brand forward in the Global Travel Retail sphere."

Triple Triple is not the first Travel Retail-exclusive for the Jameson brand. In 2015, Pernod released the Deconstructed series - a three-strong range based on the characteristics of Jameson.

Irish Whiskey - Global Volume Trends 2013-2022

Source: GlobalData

The Irish whiskey category is in rude health globally. According to figures from GlobalData, total volumes have risen from 5.5m cases in 2013 to an estimates 7.1m cases last year - an increase of 30% over the last six years. Going forward, volumes are forecast to approach 9m cases by 2022.

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