Pernod Ricard’s Malibu brand is to host a three-day beach sports tournament in Vietnam, featuring Grammy-nominee Nick Jonas and 30 social media influencers.
How is technology having an impact on Consumer buying behavior?
As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers.
GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors.
Key features included in the report:
by GlobalData
- A breakdown of the trend’s prominence across sectors
- Insights into consumer online penetration, preferred electronic devices and engagement
- The key drivers and challenges impacting the digital lifestyles trend
- A spotlight on key innovations set to reshape the consumer landscape
- Analysis of what’s next for digital innovations and how brands can leverage the trend
Subscribe to Just Drinks
Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)
Already a Member? LOGIN HERE
Just Drinks membership gives you:
- Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from wine and beer, to soft drinks
- Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships
70% of the beverage companies in the Forbes Global 2000 use Just Drinks
Related Companies
How is technology having an impact on Consumer buying behavior?
As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers.
GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors.
Key features included in the report:
by GlobalData
- A breakdown of the trend’s prominence across sectors
- Insights into consumer online penetration, preferred electronic devices and engagement
- The key drivers and challenges impacting the digital lifestyles trend
- A spotlight on key innovations set to reshape the consumer landscape
- Analysis of what’s next for digital innovations and how brands can leverage the trend