Pernod Ricard has launched a new expression under its city distilling project Our/Vodka using New York-grown basil.
Our/New York Basil is a small-batch, sustainably-produced vodka infused with basil cultivated at Brooklyn urban farm Square Roots. The vodka, created through a partnership with US non-profit organisation Rethink Food, is limited to 1,800 bottles and available in the New York City on-premise.
Go deeper with GlobalData
It is made by Our/New York, a distillery launched as part of Pernod Ricard’s Our/Vodka programme. Under the project, Pernod Ricard has set up a number of small distilleries in major world cities including New York, Miami, Los Angeles, London and Berlin. Other cities were involved in the scheme, but some distilleries closed down. In 2016, Pernod confirmed it had shuttered the Seattle branch but that it was keen to continue in new markets.
Last week, Pernod released a documentary exploring the Toronto drag queen scene in a campaign for the Absolut vodka brand.
Is Plymouth Gin the unluckiest spirits brand ever? – click here for a just-drinks comment
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
