Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.
Pernod Ricard gives Malibu global summer push
Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.
May 31, 2016