
Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.
Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.
Pernod Ricard has launched an e-commerce platform for the Malibu rum brand, as it looks to target 18- to 24-year-old consumers in the UK.