• Category – Soft drinks, CSD
  • Available – From this month
  • Location – The US, available nationwide
  • Price – Free

Pepsi Co has introduced a limited edition Maple Syrup version of its namesake cola brand in collaboration with US pancake restaurant chain IHOP.

The new release will be available exclusively in 12oz (34cl) cans via a promotion on the company’s Social Media channels, with fans invited to show off their best stack(s) of pancakes on Instagram or Twitter to be in with a chance of winning. Each of the 2,000 winners will also receive a custom Pepsi spout, inspired by the IHOP syrup bottle, the company added.

“There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola,” said Pepsi’s chief marketing officer Todd Kaplan. “Sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike.”

The innovation comes hot on the heels of the launch of Pepsi Nitro – a new nitrogen-infused version of PepsiCo’s flagship CSD. The launch, announced earlier this month, will be supported by a US media campaign featuring  TikTok celebrity Khaby Lame.

Have soft drinks brand owners been virtue signalling over Ukraine? – Click here for a Just Drinks comment

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

See Also: