Pepsi Raw uses unheated cola spices for “a more refreshing taste”, PepsiCo said. A zero-sugar version will be launched alongside a regular Pepsi Raw, both with an SRP of JPY115 (US$1.05) per 34cl can.
A statement late last week described the CSD as offering “the highest level of exhilaration in Pepsi history”.
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PepsiCo, which uses Suntory Holdings as its Japanese bottler, said Pepsi Raw adds to its portfolio of Japan-only beverages. The company launched a Japan-only Pepsi in 2019 that uses the yuzu fruit as a flavouring. The previous year, three flavours were added to the Pepsi J-Cola line-up including a Midnight variant that was infused with cinnamon.
The Coca-Cola Co also makes a number of Japan-only drinks. In 2017, Coca-Cola Japan released Coca-Cola Plus, a fibre-enriched, “fat-blocking” soft drink.
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