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Will fat-blocking products save the day for carbonated soft drinks? - NPD insight

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The future of carbonated soft drink innovation may be closer than we think. The Japanese debut next month of Coca-Cola Plus - a fibre-enriched, fat-blocking, calorie-free soft drink - could be a sign of a shifting mindset among CSD companies away from removing the 'bad stuff' to adding more of the 'good stuff'.


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