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January 31, 2022updated 01 Feb 2022 6:42pm

PepsiCo brings Shedeur Sanders into Gatorade fold

By Rhodri Morgan

PepsiCo has signed a second collegiate athlete to the sponsorship roster for its Gatorade sports drink brand in North America. College football player Shedeur Sanders has joined the brand in the US as its first athlete from a Historically Black College or University (HBCU), PepsiCo confirmed late last week. Sanders, who is the son of…

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