News

UK: PepsiCo acquires V Water in UK

Most popular

Provenance and quality not enough for spirits - II

Coronavirus special - Wine & Spirit Trade Ass'n

Advice for brewers in the time of COVID-19

Over the influence? The future of social media

Coronavirus special - US Distilled Spirits Council

MORE

PepsiCo has acquired the vitamin water brand V Water in the UK and signed a distribution deal with Britvic to manufacture, sell and distribute the products.

The company said yesterday (30 April) that V Water, which contains spring water and vitamins, minerals and herbal extracts including Vitamin C, Zinc, Selenium and Ginseng, will give it a "strong platform to expand" in the UK market.

Financial details of the purchase were not disclosed.

PepsiCo UK and Ireland general manager Garrett Quigley, said: "The UK is a key market for us, and we are extremely excited about developing a relationship with V Water in the UK, which will enhance and contribute to the long-term growth of the V Water brand."

V Water founders Walter Faulstroh and Chris Coleridge added: "Joining V Water's exciting brand and people to the powerful PepsiCo family will allow us to continue to expand and fulfill the full potential of V Water.  We are very excited to be leading the expansion of the value-added water category in the UK."

To coincide with the acquisition, PepsiCo has reached an exclusive bottling agreement with Britvic to add the V Water brand to its portfolio. Britvic is already PepsiCo's exclusive bottler in the UK for the Pepsi, 7Up and Gatorade brands.

PepsiCo added that it is focused on launching and acquiring new products that "reflect consumer demand for healthier, nutritious food and drink".


Sectors: Soft drinks, Water

Companies: PepsiCo

Related Content

How did Britvic perform in H1 2019? - Results

How did Britvic perform in H1 2019? - Results...

This week in soft drinks & bottled water, featuring the end of Coke Zero in Australia, non-alcoholic wine at PepsiCo and results from Nichols

This week in soft drinks & bottled water, featuring the end of Coke Zero in Australia, non-alcoholic...

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relaunch and new Fruit Shoot Hydro ads from Britvic

This week in soft drinks & bottled water, featuring Share-a-Coke India, PepsiCo's Mountain Dew relau...

How can mineral water keep pace with its bottled water competition? - Comment

How can mineral water keep pace with its bottled water competition? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?