Ocean Spray is targeting direct-to-consumer online sales for its recently-released functional drinks brand, Atoka.
What are the key consumer trends driving FMCG in 2022?
The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts.
In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance.
Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
by GlobalData
- Gain insight into the 12 most important trends across the FMCG value chain
- See the consumer survey data that underpins these insights
- Learn what early-movers are already doing in terms of NPD and product marketing
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What are the key consumer trends driving FMCG in 2022?
The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts.
In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance.
Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
by GlobalData
- Gain insight into the 12 most important trends across the FMCG value chain
- See the consumer survey data that underpins these insights
- Learn what early-movers are already doing in terms of NPD and product marketing